A new online store, launched this month, with the aim of making it easier for consumers to shop in one place according to their ethical preferences, whether that be ‘organic’, ‘fair trade’ or ‘locally sourced’.
Inspired after a trip to visit Orangutans in Borneo, where he saw first-hand the destruction the palm oil trade is causing, Gary Collins is launching the site following his realisation as to how hard it was to find palm oil free products.
“On returning from the trip, and witnessing the rainforest destruction, I was determined to stop using palm oil products, but found it incredibly hard and time consuming. I had to visit one store to get food products, another for cleaning products, another for toiletries and so on. I realised that there must be other people in a similar situation, struggling to shop conveniently according to their own ethical stance, whether that be to buy products that were palm oil free, fair trade or organic. And so the idea of launching Natreco.com was born.”
After a year of hard work and teaming up with hundreds of product suppliers Natreco.com has gone live this month, where consumers can pick from a list of over 100 shopping choices, ranging from gluten free pasta to blusher and bronzer – all having gone through Natreco’s strict vetting process.
“I hope we’ve created a shopping environment where people can be reassured they don’t have to read every label to ensure they’re buying a product that meets their ethical criteria, and that we’ve done all the hard work for them. Ultimately though the success of the site, and other enterprises like it, will be measured by whether in ten years from now people can still go and see Orangutans, and other endangered animals, in the wild!”
For more information visit Natreco.com