£10,000 bursary for local heroes if you are a future friendly champion?


2011 Future Friendly Awards recognise and reward local sustainability stars

Although Wimbledon fortnight didn’t disappoint those who predicted rain, the shortage of water in recent months has been a real issue for UK farmers. It’s a little known fact that if everyone in Britain cut just 2 minutes off the length of time they spent in the shower they would save enough water in only 24 hours to fill 373 Olympic sized swimming pools.

There are thousands of people right across the UK who are trying to do their bit to help our environment. In recognition of their efforts, the 5th Future Friendly Awards are being launched today. A search will take place across the nation to find those heroic individuals and communities who are committed to making a difference and are promoting the benefits of sustainable living through their every day actions.

Future Friendly is basically a consumer education programme that is supported by three leading experts in sustainability; Waste Watch, Waterwise and the Energy Saving Trust. They seek to inspire people across the country to make their contribution so the future is brighter for us all.

Future Friendly encourages the use of the trusted brands from P&G Lenor, Ariel, Pampers, Pantene and Flash. By using these products on a regular basis we can save energy and water as well as cutting waste by up to 50%
Future Friendly wants to encourage every household in the UK to do their own ‘inspired little acts’ so they can save resources and money and also appreciate how small, everyday changes in the home can turn into a united wave of sustainable change from street to town to region.

We want to reward local community projects championing grassroots ‘green’ initiatives to enter. Shortlisted winners from 12 regions of the UK and Ireland will each receive £1,000, from which one national winner will be awarded a £10,000 bursary to help support their efforts.

However, this year and for the first time ever, we also want to recognise ‘Little’ and ‘Big Heroes’, aged under and over 18 respectively, for their sustainable efforts too. An overall winner in each category will receive a sustainable holiday for five worth £1,000.

Past community winners have ranged from an online ‘swap shop’ for baby equipment, an invention to help measure water consumption and last year’s winners, the Project Group from Shropshire who recycle waste into eye-catching fashion and art pieces.

Previous Future Friendly community winner, the 1st Clanfield Scout Group from Hampshire, used its £10,000 bursary to install two solar panels, restore the surrounding paddock, and set up indoor disabled facilities to encourage the use of the building and grounds for people with special needs. Doris Barden, Group Secretary of the Scout Group, said: “Without the Future Friendly support we would never have been able to complete our environmental wish list and for this we are most appreciative.”

No matter what your eco-friendly activity, the Future Friendly Awards openly invites entrants from those promoting ‘green living’ among their community groups or nearest and dearest.
The awards: we’re looking for local community groups and individuals who have taken steps to be more sustainable. Entries close at midnight on 16 July 2011. The public will vote online for their favourite community project and from our 12 regional winners, a panel of expert judges will choose a national winner as well as our Little and Big Heroes.

To find out more about Future Friendly, enter the awards, or nominate a group or Little or Big Hero you think deserves recognition, visit www.futurefriendly.co.uk.